Thanks to all who turned out today at UBC Robson Square for my workshop on online tools and techniques for journalists. I’m creating this post as a way to continue the discussion online. If you have questions or comments on the topics we discussed, please share them in the comments, and I will do my best to respond.

A podcast of the session will be available in the next few days, and I’ll link to it when it’s ready.

Update 2010.03.29: The podcast — er, vodcast? — is now online. Also, here are all of my links from the presentation.

I attended Andrew Currah‘s interesting talk on business models for news today at Oxford’s Green Templeton College. Currah has just released a report for the Reuters Institute called “What’s Happening to Our News.” Lots of good insights on the scary economic trends in the U.K. news media. Real problems urgently in need of solutions. Well worth a read.

Currah spoke of the “messianic” belief among news executives that digital products will become engines of productivity and profitability. Unfortunately, “the new platform doesn’t seem able to support journalism in its current form,” he said. He quoted a McKinsey report that found online revenue per user to be, at best, about 1/20th of print.

Currah outlined some of the potential alternatives being tried or proposed: micropayments, hybrid “freemium” services, charitable models of various kinds (Washington Post would supposedly need a $2 billion endowment to support its journalism). Substantial asterisks and drawbacks to all the options mentioned. Not particularly encouraging.

But what bothers me about Currah’s conclusions is that they’re partly based on what I think is the flawed assumption that “following the audience” is a bad thing and inherently at odds with a higher public-service purpose.

I believe that a news organization can follow the audience and be of service to it at the same time. In fact, I think one of the reasons why many newspapers — in the U.S., at least, and I suspect here too — find themselves in their current state is because they’ve fallen out of sync with the needs of the audiences they claim to serve.

Maybe I’m overly idealistic on this point, but I think it’s not only possible to do serious journalism that’s commercially viable, it’s a waste of time to do otherwise. Put another way: If I publish a sound, well-researched investigative piece on a topic nobody wants to read about, how is that serving an audience?

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Currah’s book is here. His presentation is here. (Note: Both files are large PDFs.)

(My own two cents’ on the revenue picture and what newspapers can do about it is now up on OJR.)

Photo: Green Templeton College, Oxford University, by Eric Ulken.

Good panelists, good Q&A. But oddly, one of the liveliest discussions revolved around this old question: Is blogging journalism? (It’s a question that, in my view, misses the point. Blogs are simply a platform, much like newsprint, on which journalism can be produced.)

What was really being discussed, I think, was the difference between independent and affiliated journalists, or between amateurs and professionals, or between traditional and non-traditional news sources. And there, the distinctions are increasingly hard to make.

To use U.S. analogies: Is a reporter for TechCrunch independent or affiliated? Is The Huffington Post amateur or professional? Should we trust a scoop on TPM Muckraker less or more than a scoop in the New York Post?

Some in the audience seemed set on drawing a line between the journalism produced by paid journalists working for traditional news organizations and that produced by “bloggers.”

People wrongly conflate “traditional” with “credible.” (Of course, a strong brand will always bring cachet, but there are new strong brands emerging all the time.)

In a few years, nobody will care whether a website has (or had) a legacy print or broadcast product attached. What matters in the long run is the quality of your work, as judged by your audience, and the credibility that quality brings you.

It took me a while to understand that.

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Also today: Nice talk on standing out in the blogosphere from Clo Willaerts, who crowdsourced her presentation in advance on Twitter.
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The actual blogging in the European Blogging Competition (sponsored by the European Journalism Centre, where I interned 6 years ago) begins Feb. 1.
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