Hello, I’m Eric, and I ♥ journalism.

Eric Ulken

Follow me on Twitter or LinkedIn.

I believe in the power of journalism to celebrate humanity, strengthen communities, promote justice and help people lead fuller lives. I’ve spent most of my career in U.S. newsrooms, helping great journalism find audiences on digital platforms. Today I work as a digital strategy consultant to news organizations and other groups that support the business of journalism.

What I do

  • I help make digital news products for people who want to be informed, enlightened and empowered.
  • I apply analytical rigor, product discipline and design thinking concepts to the practice of journalism.
  • I promote storytelling techniques that harness the power of the medium to connect with audiences.
  • I foster a culture of continuous change in news organizations.

Some things I enjoy

  • Crunching numbers and spotting patterns, making research-based cases for action and knowing when the answer can’t be found in data.
  • Giving journalists tools and insights to do better work and helping them listen to their audiences.
  • Contributing to the development of robust business models that enable quality journalism to thrive at any scale.


Here are a few things I’ve written over the years that may be of interest.