I help great journalism thrive in the digital age.

Eric Ulken

I believe in the power of journalism to celebrate humanity, strengthen communities, promote justice and help people lead fuller lives. I’ve spent most of my career in U.S. newsrooms, helping high-quality journalism find audiences on digital platforms. Today I work as a digital strategy consultant to news organizations and other groups that support the business of journalism.

You can find me on Twitter and LinkedIn.

What I do

  • I help make digital news products for people who want to be informed, enlightened and empowered.
  • I apply analytical rigor, product discipline and design thinking principles to the practice of journalism.
  • I promote storytelling techniques that harness the power of the medium to connect with audiences.
  • I foster a culture of continuous change in news organizations.

Some things I enjoy

  • Crunching numbers and spotting patterns, making research-based cases for action and knowing when the answer can’t be found in data.
  • Giving journalists tools and insights to do better work and helping them listen to their audiences.
  • Contributing to the development of robust business models that enable quality journalism to thrive at any scale.


Here are a few things I’ve written over the years that may be of interest.